Program Specialist, Digital Media

Business Unit Description

State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission. The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE).

Summary

Contributes to the achievement of strategic priorities by providing support for state and community operations, communications, and advocacy by providing digital media communications assistance to staff and volunteers. 

Responsibilities

• Works with staff and volunteers in the state to develop and manage AARP’s presence on social networking sites including Facebook and Twitter. Creates and curates blog content for the state website and seeding content into social applications as needed.

• Manages the state office’s global email strategy and ensure growth and congruence with overall digital communications goals and messages involved in the delivery of AARP programs and activities and reaching and servicing AARP members.

• Analyzes digital and social media data, metrics and outcomes.

• Implements AARP digital (online) communications activities and assist in implementing initiatives and campaigns in the state. 

• Serves as a member of the communications team and works in collaboration with the outreach and advocacy teams to further our work in the community.

• Disseminates information about activities related to strategic priorities in communities, including education and learning opportunities, and helps consumers better understand AARP’s work with various health and economic security issues.

• In collaboration with the ASD for communications, perform communications functions as assigned, including basic promotion of AARP, news releases, media advisories, assistance with advocacy campaigns, website and newsletter coordination.  Makes presentations at workshops and conferences as appropriate.  Provides assistance in responding to the media on strategic issues. Ensures AARP is seen as a visible force in community service and public policy development by educating staff, volunteers, members, government and elected officials, and the public.

• Works with national office staff to promote AARP’s strategic issues and priorities, programs, and activities, and to position AARP as a social media leader in the states.

Requirements

• Completion of a Bachelor’s degree in a related discipline and 3 years of experience in managing social media accounts and related metrics.   

• Solid writing skills and news judgment.

• Demonstrated ability to communicate well both written and orally. 

• Working knowledge of social media platforms, especially Facebook and Twitter

• Interest in issues affecting the lives of people 50+, including housing, financial security, caregiving, health care, safe driving, and more.

Compensation and Benefits

AARP offers competitive benefits with a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others. Visit careers.aarp.org/benefits for more information. 

As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice. 

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.