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Job Title:
Social Media Graphics Manager
Job ID:
Job Function:
Full/Part Time:
Job Category:
Marketing & Communications
Washington, DC US
Business Unit:
Int Communications & Marketing
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications and Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 

Summary Statement

The Manager of Social Media Graphics develops the strategic social vision of the Brand Strategy Department with the Director of Creative Services and Director of Social Communications. This Manager oversees workflow and capacity, strategic planning, customer service, quality control and compliance with AARP brand guidelines, visual standards and brand messaging architecture to help ensure strategic delivery of the AARP brand voice and identity through the social channel to maximize internal resources and outputs.


  • Provides Internal Clients with marketing, campaign strategy and business counsel to ensure the clear and consistent delivery of the AARP voice across multiple touch points. May include writing, editing, as well as visual execution.
  • Oversees the day-to-day activities of Social Media Graphics with operational support, including project assignments, planning, client service, quality control and problem solving, including template/standards development and maintenance of the Social Channel.
  • Manages staff through personal interactions, written reports and enterprise evaluations.
  • Anticipates and resolves resource and timing issues including capacity. Responsible for relationships with outside creative vendors to ensure quality products and timely, cost-effective services. Manages some agency interactions including on boarding and brand compliance and direction.
  • Provides creative advice and counsel to the Director of Creative Services and Brand, Director of Social Communications and SVP of Brand on top priority, high profile programs of AARP.
  • Develops and coaches innovation in all design creation and implementation.
  • Demonstrates organizational character in all interactions.


  • Completion of a Bachelor’s Degree in Design, Social Media Marketing Communications, or a related discipline and 6+ years of related experience; or an equivalent combination of training and experience related to the duties of the position.
  • Strong project management experience required.
  • Experience in matrix management a plus, including client, staff and agency management.
  • Requires proficiency with MS Office and Adobe Suite software and current Social Media Applicaitons.
  • Requires experience and proven track record in designing and overseeing digital asset and file management and design workflows.
  • Able to work quickly and on deadline, in a collaborative manner or individually, to plan, analyze, organize and execute assigned projects.
  • This position is expected to engage in professional and consistent client service, across Brand, Integrated Communications and Marketing and all business units of the AARP enterprise.
  • Must be proficient with digital, tablet, mobile and other new media/social media solutions.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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