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Job Title:
Community Strategist - Social Media
Job ID:
Job Function:
Full/Part Time:
Job Category:
Marketing & Communications
Washington, DC US
Business Unit:
Int Communications & Marketing
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications and Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units.

Summary Statement

AARP is hiring a Social Strategist who will be responsible for overseeing the execution and implementation of AARP’s social content strategy. Under the guidance of the Director of Social, they will assist with the development of AARP’s social content strategy and work with the Social Marketing Senior Advisor to ensure maximum exposure for content on paid platforms. The Social Strategist with the assistance of Social Media Coordinator will manage all social content projects from receipt of brief all the way through to execution.


The position’s chief responsibilities include:

  • Maintaining the AARP brand on established and emerging social platforms
  • Developing social communication that resonates with the target audience and creates impact amongst that audience
  • Helping to grow membership and in so doing grow revenue for AARP
  • Ensuring the most effective and efficient use of social communication budgets
  • Reporting the health and evolution of AARP communities on a monthly and quarterly basis to the Director of Social
  • Staying current on industry trends and technological developments all while applying the best thinking and practices to AARP’s social communication


Completion of a Bachelor’s Degree, (advanced degree preferred) in marketing communications or a related discipline

5+ years of experience in developing social communications strategies for a variety of clients at an agency or large, complex organization

Previous social media management experience is required including community management and paid media management

Requirements include:

  • Demonstrate a strong ability to develop and manage social content strategy
  • Demonstrate an ability to use data, analytics and audience metrics to direct and measure social communication
  • Possess strong client service orientation and account management skills
  • Demonstrate excellent understanding of, and ability to work within, organizational politics, networks, and a matrix management system
  • Demonstrate strong interpersonal skills (e.g. listening, negotiating, facilitating, managing conflict, flexibility.)
  • Demonstrate strong working knowledge and understanding of social communications platforms, blogs, microblogs, mobile, user-generated sites, etc
  • Exceptional written and verbal communication skills
  • Commitment to quality and accuracy – strong attention to detail

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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