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Job Title:
Digital & Social Media Intern (Year-Round, Undergrad)
Job ID:
Job Function:
Full/Part Time:
Job Category:
Washington, DC US
Business Unit:
Policy, Res & Interntnl Affair
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Policy, Research and International Affairs (PRI) serves AARP by leading the development and articulation of AARP’s public policies, research and insights on the 50+ and issues that matter to them, importing best global practices, and strengthening AARP's reputation for world class expertise and thought leadership.



Summary Statement

The Digital & Social Media Intern will assist the Public Policy Institute (PPI) with its digital and social media activities. The individual will help to maintain and develop one of AARP’s unique data tools and be a key member of the team charged with sharing AARP’s policy solutions and content through social communications tools.


  1. The individual will be given administrative rights to assist with updating, and quality assurance activities for, an existing data/interactive webpage, DataExplorer, and be part of the team that helps maintain the integrity of the DataExplorer website. Activities include:
  1. Checking website links to make sure they are functioning, updating website landing pages with new content (reports, blogs, infographics, links), uploading new “data in brief” links, and other administrative functions related to DataExplorer (training will be provided).
  2. Individual will also work with the DataExplorer program manager to assist with trouble-shooting, tracking and managing content development, and uploading data, as appropriate. Requires using a project management tool, Trello (training will be provided).  

Responsibilities also include:

  1. Being part of the PPI social media team and helping with social media activities. These include:

Helping to create event social media toolkits, working with other social media team members and with supervision - includes creating sample tweets before/during/after events, creating/researching.

  1. hashtags, finding hashtags of speakers & organizations, adding infographics to tweets, and formatting social media documents;
  2. Helping to create and posting regular daily tweets on @AARPpolicy and retweeting expert & relevant organization’s tweets. Responding to social media requests for information about papers and events. Scanning emails from Media Relations, setting up Google Alerts, and checking experts’ Twitter pages to find content for tweeting. Includes creating/timing/posting tweets through Sprinklr (training will be provided);
  3. Prepping for and live-tweeting PPI events or events/conferences with PPI speakers and engaging with other Twitter users (e.g. responding to their questions);
  4. Assisting with blog posts, such as adding/checking hyperlinks, finding/buying/adding images to blogs, adding bios, and posting blogs for experts. Includes use of WordPress (training will be provided). 


Interns must be currently enrolled in a degreed program at an accredited college or university; maintain a minimum GPA of 3.0; and be considered rising undergraduate juniors or seniors.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers.  This may include those who have previously graduated college and are now enrolled in a continuing education program. 

This internship requires someone with a high degree of comfort working with and updating websites. Training will be provided to learn platform-specific applications and job-specific requirements; as such, the candidate must be adaptive to learning and applying new skills. 

This position also requires someone who is familiar with and uses social media. Preference given to someone with high degree of familiarity with existing social media platforms, such as Twitter;

The successful candidate is very organized, focuses on details (very important skill set for this position), able to juggle multiple projects, able to work in teams but also function independently. Writing skills for social and website postings are necessary for this position so candidates will be asked to demonstrate writing competency;

The candidates should have familiarity with all programs in Microsoft Office, including Word, Excel and PowerPoint.  Experience with social media platforms such as Twitter, Sprinklr, WordPress is highly desired.  

To Apply for this Opportunity

  1. Click APPLY to complete the online application and submit a current resume in response to this posting;
  2. Attach a copy of your transcript detailing the number of accumulated credits and your current GPA (a minimum GPA of 3.0 is required);
  3. Be prepared to submit two letters of recommendation; which can be from a college or university professor or a manager who is familiar with your work (please note that we cannot complete the hiring process without these references)
  4. Be prepared to submit writing samples, if required for the position

Instructions for Uploading Your Documents

  1. Attach your resume as part of the online application
  2. Click the SUBMIT button at the end of the application
  4. Select the MY ACTIVITIES
  5. Select “Add Attachment” under the section labeled COVER LETTERS & ATTACHMENTS
  6. Select the Attachment Type and list the Attachment Title
  7. Select Upload your document
  8. Select Save
  9. If uploading multiple documents, repeat steps 5-8

Benefits Offered

Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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