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Job Title:
Membership Operations Manager
Job ID:
12459490
Job Function:
Experienced
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
Job Category:
Marketing & Communications
Location:
Washington, DC US
Business Unit:
Int Communications & Marketing
City:
Washington
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications and Marketing is a multimedia, service-focused communications operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 


Summary Statement

The Membership Operations Manager is responsible for collaborating with a diverse team across the association to ensure the accuracy and efficiency of membership-related campaign operations, and identify opportunities for improving member acquisition and renewal processes and supporting Membership’s offer strategy.


Responsibilities

The Membership Operations Manager is responsible for collaborating with a diverse team across the association to ensure the accuracy and efficiency of membership-related campaign operations, and identify opportunities for improving member acquisition and renewal processes and supporting Membership’s offer strategy. Responsibilities include:

  • Serve as a NetSuite Super User for the Association:
    • Serve as a subject matter expert over using the NetSuite offer management system to support Membership-related campaigns and the interaction between NetSuite and other membership platforms (ex: Konnex, Ciboodle)
    • Ensure offers, products, bundles, options, and campaign IDs are properly created and approved in the NetSuite system.
    • Serve as an ITS liaison for the Association on all NetSuite matters.
    • Train and advise business users and provide training updates as needed.
  • Serve as an AARP Marketing Operations System (AMOS or Aprimo) Super User for Membership:
    • Share responsibility for overall management of Membership workflows in the platform.
    • Create and maintain internal “how-to” guides.
    • Train and advise business users and provide training updates as needed.
    • Serve as a Membership liaison on the AMOS Client Advisory Board (CAB).
  • Assist campaign managers by serving as a point of contact with the Data Analytics and Performance Management (DAPM) group, including queuing up test results and assisting with preparation of decks for quarterly learning reviews.
  • Serve as membership database liaison on behalf of campaign managers (PMAX/IMAX/KONNEX).
  • Work with campaign managers and Subject Matter Experts to develop and provide an  operational support structure for Acquisition channels similar to the operational structure in place for Renewal campaigns. Support ongoing  Renewals operations
  • Document processes and maintain historical documentation.

 


 

 


Requirements

Desired Education

  • Bachelor's degree in Business Administration, Marketing, or equivalent

Required Competencies

  • Highly organized and detail-driven
  • Deadline-driven; works well in a fast-paced environment with firm deliverables
  • Excellent communication skills
  • Skilled in project and program management/operations
  • Analytical thinking and problem solving
  • Understanding of acquisition and Retention marketing
  • Consultative and collaborative team member
  • Initiates action on behalf of varied stakeholder groups

Candidate Qualifications:

5+ years of professional experience working in an operations or data-driven marketing capacity


Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.


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