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Job Title:
Senior Community Advisor - Social Media
Job ID:
12459516
Job Function:
Experienced
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
Job Category:
Marketing & Communications
Location:
Washington, DC US
Business Unit:
Int Communications & Marketing
City:
Washington
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications and Marketing is a multimedia, service-focused communications operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 


Summary Statement

AARP is hiring a Senior Community Advisor who will be responsible for overseeing the execution and implementation of AARP’s social content calendar and social media copywriting on behalf of the brand. Under the guidance of the Director of Social, they will work with the Social Strategists and Social Marketing Senior Advisor to ensure maximum exposure for content on AARP’s social platforms including Facebook, Twitter, LinkedIn, and Instagram. The Senior Community Manager with the assistance of Community Manager will manage all social scheduling, copywriting, and publishing duties.


Responsibilities

The position’s chief responsibilities include:

  • Overseeing the planning and day-to-day execution of the social media editorial calendar for AARP’s brand profiles on Facebook, Twitter, LinkedIn, and Instagram, while aligning to AARP enterprise priorities
  • Serving as primary liaison with the social creative team (in-house and agency) with respect to the social media calendar
  • Maintaining the AARP brand voice on established and emerging social platforms
  • Draft social copy that effectively communicates and engages AARP’s audience across multiple platforms
  • Analyzing content performance to inform future content and copywriting
  • Reporting the health and evolution of AARP communities on a monthly and quarterly basis to AARP leadership across the organization
  • Staying current on industry trends and technological developments all while applying the best thinking and practices to AARP’s social communication

Requirements

Completion of a Bachelor’s Degree, (advanced degree preferred) in marketing communications or a related discipline

6+ years of experience in managing social media platforms for a variety of clients at an agency or large, complex organization including copywriting, publishing, calendar management, and paid media.

Requirements include:

  • Demonstrate a strong ability to develop and manage social content calendars for multiple stakeholders and audiences
  • Deep expertise in social media copywriting for large organizations and/or brands
  • Possess strong client service orientation and account management skills
  • Demonstrate excellent understanding of, and ability to work within, organizational politics, networks, and a matrix management system
  • Demonstrate strong interpersonal skills (e.g. listening, negotiating, facilitating, managing conflict, flexibility.)
  • Demonstrate strong working knowledge and understanding of social communications platforms, blogs, microblogs, mobile, user-generated sites, etc
  • Exceptional written and verbal communication skills
  • Commitment to quality and accuracy – strong attention to detail

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.


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