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Job Title:
Manager, California State Communications
Job ID:
Job Function:
Full/Part Time:
Job Category:
Marketing & Communications
Pasadena, CA US
Business Unit:
States & Community Engagement
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

State & Community Engagement (SCE) is part of Community, State and National Affairs (CSN). The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE).

SCE Vision:
-State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission.
-SCE brings AARP closer to our members, people 50+, and their families, which allows us to listen - and respond - to their wants and needs that align with our mission.
-We drive an impact agenda, deepen relationships with key audiences & stakeholders, and build AARP's relevance at the community and state levels.


Summary Statement

The Manager, California State Communications is a strong matrix team leader managing communications and federal/state campaigns.  She/he is responsible for providing counsel for communications and campaigns to the State Director, staff and volunteer leadership, and leading results-oriented implementation for both.  As part of the California Management Team, comprised of the State Director, Director - Strategic Business Operations and other Metro Managers, the Manager works with this team to integrate his/her area of practice with the other matrix functions and market-based locations.



Primary responsibilities are as follows: 
1. Develops AARP’s presence in state and local communities by: establishing the framework for positioning AARP with the media, our membership and opinion leaders; developing and implementing communications tools, including new technology; developing strategic and operational communications plans; planning media events; overseeing media relations, including supporting the national office in launching its communications initiatives in the states; developing and testing key messages; supporting partner relations; and managing staff and volunteers.
2. Manages staff and volunteers engaged in campaigns and multicultural communications efforts in the state. Cultivates and maintains relationships, both external and internal, across the AARP Enterprise.

Specific responsibilities are as follows:
1. Plans and recommends strategic vision to the State Director and Volunteer Leadership around communications and campaigns and translates the vision and strategy into a plan that can be readily communicated and implemented with California team members, volunteers and external partners.  
2. In conjunction with the California leadership team, executes the strategic plan for the Communications/Brand and identified campaigns to defined results, and with clear lines of accountability for staff and volunteers. Manages budget and resource allocation for primary and matrix-responsibilities.
3. Supervises and leads a multifunctional team of professionals across the state using best in class practices of management to motivate, support, recognize and continually improve team performance to achieve enterprise goals and a shared vision.  Develops and monitors work plans for and with staff; manages and documents staff performance and takes corrective action when necessary. Ensures policies and procedures are carried out appropriately and identifies training/development needs of staff. Engenders results-oriented collaboration across matrix functions and team members; and operates with transparency in decision-making and in the allocation of resources.
4. Leads the state Communications Team implementation of the communications and marketing strategy, incorporating specifics of demographic, cultural and economic dynamics into how the California State Office’s goals are presented and perceived by the 50+ public, media and decisions makers across public, private and social sectors, to grow relevance and impact in assigned communities. The Manager helps integrate other matrix functions to meet communications and campaigns goals for the state.
5. Calibrates implementation of the matrix responsibilities of the state plan regularly, in conjunction with the CA Leadership team and national office, to reflect changing needs of the 50+ population, or dynamics in the environment or enterprise.
6. Builds strong, collaborative working relationships with AARP California Management Team and participates as an active member of the team with an eye to achieving statewide goals and vision.
7. Builds strong volunteer speaker’s bureau to ensure top volunteers are positioned as the face and voice of AARP with opinion leaders, the media, and members.
8. Represents AARP California in relevant forums, serves on AARP Enterprise task forces and work groups, representing both state and national priorities.



• Has a track record of communicating effectively with the media, policymakers and other external stakeholders
• Able to build quick rapport for results-oriented relationships, with a lens of cultural competence, 3 years managing external relationships including with multicultural audiences. 
• Strong understanding of public policy issues facing the state and AARP membership in particular, some policy experience preferred. 
• 3 years of experience managing a diverse workforce environment, preference for managing staff remotely.
• 3 years of campaign experience at the local, state, or federal level with a focus on either communications, public relations, or advocacy.
• Applicable bilingual skills would be an asset.  
• Demonstrates a high level of competence with oral and written communication - including in multicultural markets, computer literacy, social media, strategic thinking, and people management skills
• Experience with strategic planning, and financial/budget management
• Completion of a Bachelor’s degree in communications, marketing, public administration, business, community organization/development, political science, public policy or related discipline.  
• 5 years of communications, public relations, and events management required.
• 5 years of experience with online, social and emerging media; and related analytics required.


Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

AARP supports and complies with Los Angeles’s Fair Chance Initiative for Hiring (Ordinance No. 184652, Article 9 of Chapter XVIII of the Los Angeles Municipal Code), also known as the “Ban the Box” ordinance.  This ordinance ensures that hiring and other employment decisions are made based on relevant work qualifications without improperly considering a person’s criminal record.  In accordance with the law, AARP does not include questions about criminal convictions in its employment application or interview process, and does not conduct criminal background checks until after a conditional offer of employment is made.  Any criminal background check will be conducted in good faith, and any negative information obtained as a result of that check will be evaluated by AARP in good faith and on an individualized basis tailored to the requirements of the specific employment opportunity.  For the full text of the ordinance, please visit

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