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Job Title:
Product Development Metrics Manager
Job ID:
12459440
Job Function:
Experienced
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
Job Category:
Program Administration
Location:
Washington, DC US
Business Unit:
Enterprise Strat & Innovtn Grp
City:
Washington
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.


Summary Statement

The AARP Product Development Metrics Manager will provide insights into consumer behavior and user engagement analysis across innovation initiatives.  This position supports the SVP of Innovation & Product Development and the VP of Product Development, Innovation Catalyst teams, and accelerator teams where appropriate.  This position will report to the VP of Product Development. The Product Development Metrics Manager has experience in providing consumer behavior insights through primary and secondary research, along with digital data analytics to support the goals of the innovation initiatives. 

The Product Development Metrics Manager is a high-energy, results-oriented, and creative research professional.  This individual is also an entrepreneurial-minded corporate innovator, accomplished communicator, data analytics professional who will support AARP’s external innovation vision in the development of meaningful solutions for the 50+, by providing both upstream (design) and downstream (data analytics) input to help derive strategy and tactics, as well as performance metrics, for new products. 


Responsibilities

Key responsibilities are designing primary research and analyzing results, providing insight into secondary research, data/performance analytics, and business document support.  The Product Development Metrics Manager will also make recommendations into strategic learning priorities.   Responsibilities also include overseeing web metrics reporting and analysis and report design, working closely with data professionals to provide a holistic view of user behavior and experiences.  Senior Advisor will also work closely with teams to provide needed support for business documents (e.g. Business case, Growth Board documents, AARP Board and E-Team documents).


Primary/Secondary Research and Measurement:

  • Design consumer research projects in conjunction with the innovation team leads to provide insight into key business needs. Direct suppliers in research execution.
  • Be able to test in creative, quick, and low cost methods, similar to startup methodology.
  • Development and implementation of on-site surveying/qualitative metrics to understand and analyze user opinions.
  • Oversight of usability testing for websites, including analysis and presentation to innovation teams.
  • Provide consulting for innovation teams to understand key strategic learning needs and how to develop solutions that capture the necessary information. 


Data Analytics:

  • Consult with innovation teams on the interpretation of data, insights, and potential strategic implications.
  • Lead/consult with development leads on data tracking needs for websites under development.
  • Develop reporting templates to allow management to monitor key performance metrics.
  • Oversee and develop time-based (e.g., weekly, monthly, and quarterly) reporting roll-ups for management.
  • Work with data professionals to create and monitor KPIs for the innovation initiatives.


Support Documentation and Business Performance:

  • Manage requests for ad hoc meetings, including Board Meetings for additional reports, metrics, and analysis.
  • Understand online reporting systems like Google Analytics, Roambi, and others to effectively measure key performance indicators.
  • Develop off-line performance targets and creative ways of measuring effectiveness.
     

General:

  • Consult with innovation teams on learning needs and provide recommendations for approaches.
     
  • Scope, plan and execute multiple, often quick-turnaround projects with minimal outside assistance.

 

  • This role may also manage external vendors or AARP relationships to execute the work.

 

Financial and Budgetary Responsibilities

This position will have only minimal budgetary responsibilities (potentially to manage any external research spend.)

 

This position requires managing research with diverse scope across innovation teams.  The Product Development Metrics Manager will be self-starting, exercising professional judgment in selecting methodologies and analysis/reporting approaches.  In addition, the Product Development Metrics Manager is responsible for providing innovation teams and management with trend reporting, performance analysis, and recommendations for areas of improvement.  Understanding of primary and secondary research, statistics, and marketing research and analysis is needed.

 

This position will play an instrumental role in analyzing trends and developing solutions that can nurture the continued growth and success of innovation products and experiences.  Must be very detail oriented, have strong math skills, and the ability to scrutinize trends and develop solutions to address them.

 

This position involves engaging with stakeholders and business unit managers in an advisory position.  The Product Development Metrics Manager will exchange detailed/technical information, as well as provide advice/insight based on the data.  This position will be staffed across all innovation projects, and this level of engagement will require good coordination, communication, time management, and planning skills. This individual will regularly interact with innovation catalysts and potentially accelerator companies.   This individual will regularly communicate with external vendors, partners and suppliers that can help conduct meaningful research and experiments to propel new solutions forward
 

This position will have a direct impact on AARP’s success in developing innovative solutions today and in the future.  The Product Development Metrics Manager will play an instrumental role in analyzing trends and consumer behavior, which will feed into product strategy (both upstream and in market).  Will be given general direction, but expected to make decisions impacting execution as needed.  Some budget management will be expected.


Requirements

  • Bachelor’s degree or equivalent experience
  • A minimum of 8+ years of consumer research experience, specifically with primary/secondary research and measurement, designing projects, developing testing methods and metrics, etc.
  • A minimum of 3-5+ years of digital analytics experience
  • Strong interpersonal, written and oral communication skills
  • Goal-oriented, ambitious, self-starter, detail oriented and passionate
  • Comfortable working in a fast paced, deadline driven environment
  • Ability to translate numbers into actionable recommendations

 

 

 

Additional Requirements:

 

  • Advanced degree a plus
  • Experience with resource and vendor management preferred
  • Design and innovation experience a plus
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Benefits Offered

 AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.


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