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Job Title:
Innovation Product Marketing Manager
Job ID:
Job Function:
Full/Part Time:
Job Category:
Program Administration
Washington, DC US
Business Unit:
Enterprise Strat & Innovtn Grp
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Summary Statement

The Innovation Marketing Manager will be responsible for leading the development and execution of a range of integrated marketing programs that are focused on testing concepts and new products from inception through launch.

The position will partner with innovation team leads to define, manage and optimize projects that support the Product Development group. This position will work with the SVP of Innovation & Product Development and Innovation Directors to design and implement new programs and processes to drive go-to-market strategies for new products and services. This position will report to the VP, Product Development


Product Marketing:

  • Play a primary role in the development of go-to-market strategies and ensure all execution remains on strategy
  • Lead the development of integrated marketing programs through strategy, design, execution and measurement
  • Partner with innovation team leads to develop and launch creative tactics that drive marketing strategies for new products and services
  • Define project scope and deliverables, including associated business and technical requirements.
  • Lead the development of program/project specific test and measurement plans.
  • Develop marketing budgets and ensure projects remain on budget, supporting innovation teams from concept validation through in-market testing
  • Maintain program reporting and analyze results to make testing and optimization recommendations

Financial and budgetary responsibility

  • This position will be responsible for overseeing a budget for go-to-market activities


Direction and leadership given to others

  • This position will have responsibility to direct innovation team members


Regular requirement of directing, reviewing and assigning others work

  • This position will direct, review and assign work to project team

This position will require the ability to manage marketing activities across multiple innovation projects with varying degrees of oversight and guidance. This individual must possess a great deal of autonomy in decision-making and communications, know when to manage up and identify key areas of decision-making oversight.

This position involves engaging with executive sponsors and innovation teams to develop go-to-market strategies for new concepts, products and in-market pilots. This level of engagement will require strong communication, listening, and information synthesis and storytelling skills.

This position will have a direct impact on AARP’s success in developing transformational innovative solutions today and in the future.  Responsible for developing clear and actionable solutions, this role will help teams move their solutions through the innovation pipeline by identifying key experiments and areas for refinement.


  • A minimum of 8+ years of relevant work experience
  • Bachelor’s degree or equivalent experience
  • Proven ability to design marketing communications programs, including: strategy, tactical plan, test design, creative execution, operations plan etc.
  • Proficiency in the Microsoft Suite, including Word, Excel, PowerPoint
  • Excellent oral/written presentation skills; proficiency in preparation and presentation of proposals, analytical reports, and documents regarding programs’ operational status, achievement and performance
  • Experience in operational details of campaign execution, including data elements
  • Demonstrated efficiency in vendor and budget management
  • Strong organizational skills and ability to meet high standards for quality and accuracy
  • Ability to handle multiple tasks in a fast paced environment and have sound business judgment in project prioritization
  • Ability to work both independently and in a team environment
  • Project management experience a plus

Benefits Offered

 AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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