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Job Title:
Director, Advertising Client Services
Job ID:
12459425
Job Function:
Experienced
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
Job Category:
Digital
Location:
Washington, DC US
Business Unit:
Int Communications & Marketing
City:
Washington
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications and Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 


Summary Statement

Plays a critical role in growing AARP’s digital advertising business by driving revenue generation and delivery across AARP’s digital properties.  Leads the respective teams and is a strategic partner to AARP Media Sales.  Partners effectively with multiple stakeholders to develop and execute new strategies that grow the advertising business.


Responsibilities

  1. Leads the respective teams to deliver exceptional pre-sale and post-sale support for Media Sales and AARP’s advertisers.    
  2. Provides sales support and customer service through the pre-sale process.  Develops sales proposals in response to RFP and proactive sales opportunities, working with Media Sales and Marketing to develop strategic sales packages that win business.
  3. Provides account management support to major advertisers through the post-sale process.  Manages and coordinates all aspects of the process, including securing assets, creative development, trafficking, optimization, delivery management, and analysis/reporting.  Ensures that campaigns are successful and translate into incremental revenue from renewals and upsells. 
  4. Builds a strong partnership and drives collaboration with the AARP Media Sales team, working closely together to achieve revenue goals.
  5. Serve as a liaison between Digital team and Media Sales, including the development of new opportunities and products and overseeing special projects.
  6. Provides thought leadership for the development of innovative new products, including audience extension, new native products, sponsorships, and new mobile products.
  7. Troubleshoots and resolves complex advertiser/campaign issues to successful resolution, balancing the interests of advertisers and AARP.
  8. Advocates for Media Sales and advertiser needs and consistently delivers customer service that delights AARP’s clients and drives revenue.
  9. Provides feedback on AARP advertiser needs and market insights to the Digital team, driving continued development of an ad product set that drives revenue and is aligned with industry trends.
  10. Collaborates with appropriate groups/teams to take industry positions and develop operational policies on issues such like view ability, ad blocking, and fraud.
  11. Motivates/mentors a team to high performance and results.

Requirements

  • Completion of a Bachelor’s degree (MBA preferred) and 8+ years of experience in digital advertising. 
  • An understanding of the industry landscape and a POV for its growth.
  • Hands-on experience in sales planning and account management for multi-million dollar advertising campaigns.
  • Proven success building and leading high-performing teams.
  • Knowledgeable on view ability, native, mobile, video, data, programmatic, and social.
  • Experience with Salesforce and Google Doubleclick product suite
  • Ability to handle pressured situations with clients with calm focus and unwavering customer service.
  • Strong interpersonal and relationship-building skills.
  • Confidence and comfort with high-pressure deadlines.
  • Proactive, forward-thinking, creative problem solver, results-oriented.
  • Exceptional client-facing and presentation skills.
  • Strong quantitative/analytical skills.
  • Ability to travel 5-10%.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.


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