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Job Title:
Integrated Marketing Intern - Undergrad (Summer, 2018)
Job ID:
12459395
Job Function:
Intern
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
Job Category:
Marketing & Communications
Location:
Washington, DC US
Business Unit:
Int Communications & Marketing
City:
Washington
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications is a multimedia, service-focused communications operation that leads in shaping the impression of AARP by providing communications planning, support and execution for AARP’s strategic business units. 


Summary Statement

AARP's Integration Marketing & Member Benefits team is searching for a star intern for  summer, 2018. if you are pursuing an undergraduate degree in marketing and especially interested in channel integration, emerging trends and how AARP markets to its 38 Million members, this is the internship for you!


Responsibilities

Conduct internet research on emerging trends in consumer behavior, industry solutions, emerging channels and communication platforms, competitive landscape, etc. relative to our marketing programs: auto, caregiving, fraud, healthy living, hearing, online learning, savings & planning, travel, work & jobs, etc. These insights will be used to hone marketing campaign strategy, messaging, testing, targeting, and channel selection. They may also inform ongoing program design and content development.

Assist with marketing campaign execution and/or project management tasks. Tasks could include email test plan development, online paid media plan development, workflow initiation, working with creative agencies to secure creative assets, sourcing content for promotion in marketing campaigns, etc.

Research, plan, and/or compile submissions for marketing industry awards.

Develop and/or polish internal marketing planning and/or communication templates.

 


Requirements

Interns must be currently enrolled in a degreed program at an accredited college or university; maintain a minimum GPA of 3.0; and be considered rising undergraduate juniors or seniors,   

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers.  This may include those who have previously graduated college and are now enrolled in a continuing education program. 

In order to achieve success inthis intern role, the following skills are important: 

  • Marketing interest, experience, and/or relevant coursework;
  • Social media interest, experience, and/or relevant coursework;
  • Internet and Microsoft Office proficiency;
  • Collaboration;
  • Flexibility;
  • Team attitude;

Initiative and ability to work independently .

To Apply for this Opportunity

  1. Click APPLY to complete the online application and submit a current resume in response to this posting;
  2. Attach a copy of your transcript detailing the number of accumulated credits and your current GPA (a minimum GPA of 3.0 is required);
  3. Be prepared to submit two letters of recommendation; which can be from a college or university professor or a manager who is familiar with your work (please note that we cannot complete the hiring process without these references)
  4. Be prepared to submit writing samples, if required for the position

Instructions for Uploading Your Documents

  1. Attach your resume as part of the online application
  2. Click the SUBMIT button at the end of the application
  3. Select VIEW SUBMITTED APPLICATION
  4. Select the MY ACTIVITIES
  5. Select “Add Attachment” under the section labeled COVER LETTERS & ATTACHMENTS
  6. Select the Attachment Type and list the Attachment Title
  7. Select Upload your document
  8. Select Save
  9. If uploading multiple documents, repeat steps 5-8

Benefits Offered

Internships are non-exempt positions and are not eligible for employee benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.


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