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Job Title:
Brand Coordinator
Job ID:
Job Function:
Full/Part Time:
Job Category:
Marketing & Communications
Washington, DC US
Business Unit:
Int Communications & Marketing
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications and Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units

Summary Statement

The Brand Coordinator is responsible for supporting the Brand Strategists and Channel Integrators as they develop and execute strategies, marketing plans and creative materials in support of AARP programs, campaigns and other brand and organization initiatives.  S/he reports to the Director, Brand Integration. 


The position’s chief responsibilities include:

  • Support the planning and execution of branded communications materials (paid media, print, collaterals) project management, including project initiation through obtaining approvals under the guidance of the Strategists/Integrators/Director.
  • Create, manage and track project schedules and deliverables for projects of various size and scope as assigned by the Director, Brand Integration on behalf of Brand Strategists and Channel Integrators.
  • Review and evaluate project requirements through AARP systems independently prior to assignment by Traffic.  Ensure project requirements are complete to facilitate the seamless workflow and adherence to deadlines, aligning Strategists and Integrators as needed. 
  • Support a culture of innovation and collaboration.
  • Support Strategists and Integrators in the maintenance of project plans, etc.



  • Bachelor’s Degree and/or 1+ years of equivalent experience in marketing, communications, or creative production Successful candidates will demonstrate ability to be both detail-oriented and creative.
  • Demonstrated strong project management and problem-solving required.
  • Ability to contribute to a culture of collaboration and innovation.


  • Excellent interpersonal skills to work collaboratively with a variety of personalities and work styles.
  • Excellent oral and written communications skills.
  • Work independently
  • Manage priorities and flex as needed. 
  • Function in a fast pace environment. 
  • Ability to travel as needed. 
  • Proficiency in the Microsoft Office suite of applications. 

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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