AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.
This position will be responsible for maintaining and growing the social media accounts for the Montana state office.
Learning AARP’s mission, culture, history and projects with special emphasis on understanding AARP membership and the 50+
Under the direct supervision of the intern manager, creating and updating posts, profiles and pages for Facebook and Twitter through the Sprinklr marketing platform – posts to be scheduled to run daily, including weekends
Identifying new or additional social media channels
Collaborating with cross-functional AARP teams to develop marketing and communications plans that leverage the social media space
Tracking the growth and impact of social media channels and suggesting action steps to increase influence and relevance
Formulating social media plans and executing those plans based on the expectations and guidance of the Montana offices
Attending and live tweeting from selected events. Capturing photos/videos at events.
Identifying how social media fits into AARP’s strategy to build long-lasting relationships by providing value to members and partners
Assisting the internship manager with the development and execution of paid social media advertising campaigns designed to increase impact and relevance across all incorporated social media outlets
Under the direction of the internship manager creating content and posting to the Montana blog page
Assisting the internship manager with the development of traditional media content and outreach to media partners
Responsible for serving as an “AARP brand steward” by protecting the AARP brand and its reputation through the responsible use of social media
Under the direct supervision of the internship manager, sharing and commenting on other people’s posts on the AARP Montana pages, but also on the pages of others that we want to engage – i.e. community partners, elected officials, opinion leaders, media, etc.
Creating content, including videos, for posting on social media.
Interns must be currently enrolled in a degreed program at an accredited college or university; maintain a minimum GPA of 3.0; and be considered rising undergraduate juniors or seniors.
Additional requirements include:
Solid foundation and knowledge of social media channels from a professional application
Excellent written and verbal communication, strong editing skills
Creativity with an eye for design
Ability to develop a detailed and professional marketing plan
Proficient in the use of various technological tools including tablets, smartphones, computers, and other standard office equipment
Proficiency in Microsoft products
Ability to deal with uncertainty and ambiguity
Ability to work independently
Working knowledge of Adobe Creative Suite is not required but is a plus
Must have a high level of intellectual curiosity and ability to generate new and innovative ideas
Ability to identify a target market and uniquely speak to that audience
Basic photography and video skills are required
The ability to shoot and edit compelling video is a plus.
To Apply for this Opportunity
Instructions for Uploading Your Documents
Internships are non-exempt positions and are not eligible for employee benefits.
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.