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Job Title:
Sr Advisor, Email Channel Operations
Job ID:
Job Function:
Full/Part Time:
Job Category:
Washington, DC US
Business Unit:
Int Communications & Marketing
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications & Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 

Summary Statement

The ICM (Integrated Communications and Marketing) team sets the standards of excellence in communications, marketing and customer experience, and is recognized internally and externally for its innovative, data-driven, people-centric approach.


The Senior Advisor, Email Channel Operations, reports directly to the Email Channel Director. The Senior Advisor drives business processes and technology solutions in support of a robust and complex email program. The Senior Advisor is responsible for maintaining the email service provider platform (Salesforce Marketing Cloud)

Serves as the primary contact for Salesforce Marketing Cloud users providing ongoing user support and training. The Senior Advisor will identify areas of improvement and make actionable recommendations to increase operational efficiency as well as design/implement those solutions on the platform.

Responsible for providing strategic and tactical leadership and guidance in the end-to-end delivery of solutions leveraging the Salesforce Marketing Cloud email platform, as well as integrations with other AARP platforms and cloud based technology.

Provides formal supervision to the Agency technical resources as well as managed service resources and sets vision and direction to inspire and drive continuous improvement of policies, standards and procedures.

Expected to demonstrate significant depth of technical, business and agency expertise in technology solutions, as well as deep understanding of customer processes and business operations.


  • Bachelor's degree or higher in Information Technology, Computer Science, Business, Engineering or equivalent and 6+ years of related experience
  • Master's degree in Digital Marketing, Business Administration or related field preferred.
  • Demonstrated experience in Email Marketing Platforms, 2+ years Salesforce Marketing Cloud experience and Salesforce Certified Administrator desired not a people manager position
  • Ability to translate customer requirements into specifications
  • Experience working and or managing in a highly matrixed, consulting organization
  • Technical Aptitude within Salesforce Marketing Cloud or equivalent platform
  • Ability to create and modify roles, profiles, sharing rules, user configurations, mobile configurations, page layouts, custom objects, reports and dashboards.
  • Proficiency in SQL and relational databases
  • Strong client service and project management skills. In particular, must have the ability to communicate with both business and technical individuals effectively and explain technologies in a non-technical manner
  • Proficient in Microsoft Office applications especially Excel functions
  • Understanding of web based software, cloud platforms, and client/server technologies
  • Proficient written and verbal communication skills
  • Must have strong technical and analytical skills

Benefits Offered

 AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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