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Job Title:
Associate State Director - Communications and Advocacy
Job ID:
Job Function:
Full/Part Time:
Job Category:
Marketing & Communications
Cheyenne, WY US
Business Unit:
States & Community Engagement
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

State & Community Engagement (SCE) is part of Community, State and National Affairs (CSN). The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE).

SCE Vision:

  • State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission.
  • SCE brings AARP closer to our members, people 50+, and their families, which allows us to listen - and respond - to their wants and needs that align with our mission.
  • We drive an impact agenda, deepen relationships with key audiences & stakeholders, and build AARP's relevance at the community and state levels.


Summary Statement

Requires a significant amount of autonomy and independent judgment.  Must be able to understand and analyze the landscape and environment he/she operates in and determine opportunities for success in advancing AARP’s legislative and strategic priorities. Responsible for a detailed knowledge of state media and state legislative processes which impact AARP priorities. Requires significant consultation and collaboration with state colleagues, as well as national office staff. Maintains a basic knowledge of everything that the AARP state office is involved in, from social impact to member value. Builds and maintains strong relationships with the media, state legislators, regulators, administrators and state elected officials. Recommends communications and state advocacy priorities to management for inclusion in the AARP state plan.

In consultation with management, develops, implements, assesses, and adjusts strategy, tactics, and messages to achieve AARP’s communications and state advocacy objectives, while recognizing the diversity of AARP’s membership and the importance of maintaining membership satisfaction with AARP initiatives. Solicits input from and advises national office staff and others, as needed.  In consultation with management, leverages AARP relationships with the media and state elected officials in an integrated, coordinated, and effective manner. Works directly with state media to promote and advance AARP’s priorities. Cultivates effective relationships with key community partners and organizations.

Builds and maintains a strong media presence that has real and sustained impact on AARP members and elected officials in the state. Works in collaboration with staff and volunteers to develop a meaningful organization of involved and active volunteers that impacts public policy at the state level. Plans and executes AARP state advocacy campaigns that include grassroots mobilization and leadership, lobbying, media, policy expertise, and political knowledge in support of AARP legislative goals at the state level.



1. Serves as a member of the AARP state team and is responsible for the development and implementation of AARP’s integrated communications strategies.  Performs communications functions, including promotion of AARP, news releases, media advisories, social media, assistance with advocacy campaigns, web design and newsletter coordination.  Makes presentations at workshops and conferences as appropriate.  Coordinates and provides assistance in responding to the media on strategic issues.  Works with statewide volunteers on primary issues, community service events, as well as support for legislative efforts.  May serve as media spokesperson, article writer, or technical expert to enhance media awareness in the state.  Ensures AARP is seen as a visible force throughout the state by educating staff, volunteers, members, the media, government and elected officials, and the public.

2. Develops, plans and implements state advocacy issue campaigns that include grassroots mobilization, direct lobbying, policy expertise, volunteer management and political knowledge in support of AARP’s legislative goals at the state level.

3. Represents AARP before policy makers and those who promulgate rules and regulations in the state.  Focuses on active engagement and involvement of volunteers and members who are impacted by the issue at hand.  

4. Recruits, orients, trains, evaluates, and manages state advocacy volunteers.  Provides coaching, mentoring, technical assistance, and skill-building. Provides or arranges for training on issues requiring in-depth expertise and knowledge.

5. Works with national office staff to promote AARP’s strategic issues and priorities, programs, and activities. Facilitates interaction and communication with national office issue experts to provide technical assistance and ensure the proper resources are available for staff and volunteers, including issue materials, talking points, updates and briefing materials.



Completion of a Bachelor’s degree in Communications, Public Relations, Political Science, Law, Business or a related discipline and at least 5 years of experience; or an equivalent combination of training and experience related to the duties of the position.  Demonstrates a strong understanding of media relations, communications, public relations, lobbying and issue expertise. Previous experience in public/media and government relations strongly encouraged.

Travel required up to 50% of work time.


Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.



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