Join Our Talent Community

Job Description

Share this Job:
Apply Now    
Job Title:
ICM Media Promotions Intern(Graduate Student)
Job ID:
12459103
Job Function:
Intern
Full/Part Time:
Part-Time
Regular/Temporary:
Regular
Job Category:
Marketing & Communications
Location:
Washington, DC US
Business Unit:
Int Communications & Marketing
City:
Washington
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications is a multimedia, service-focused communications operation that leads in shaping the impression of AARP by providing communications planning, support and execution for AARP’s strategic business units. 



Summary Statement

As our ICM Media Promotions Graduate intern, you will join a busy team of professionals from whom you will learn and contribute to AARP's mission. You will develop your skills in the following areas:

  • Project planning and project management;

  • Crafting promotions plans and strategies;

  • Executing multi-channel promotion tactics;

  • Developing print and digital marketing collateral such as flyers, web banners and email blasts;

  • The planning and execution of events;

  • Post-project results reporting;

  • Building strategic partnerships, both internally and with outside entities;

  • Working in a matrix environment;

  • Effective business processes.



Responsibilities

AARP is seeking a graduate intern to provide support and assistance to the Director of Media Promotions. While the intern will have some independent projects, he or she will collaborate closely with the Director of Media Promotions on all of their work. This position will allow AARP to broaden and deepen efforts to promote AARP’s Movies for Grownups franchise, particularly in the area of resource efficiency and promotion channel efficacy, as well as help support the sales of AARP books through digital promotions. This position will also assist the ECP team in managing and evaluating communications strategies in the ECP communities. The following are part of the responsiblities for this internship:

Marketing and Promotion plans:

  • Help execute promotion efforts to expand the available email list that is used to market Movies for Grownups screenings

  • Craft promotion plans for AARP editorial sweepstakes or contests, as needed.

     

    Event planning, logistics, and execution

  • Support the planning and execution of AARP Movies for Grownups screenings around the country.

  • Assist in the planning and execution of the Movies for Grownups Awards

  • Support the launch of the new TV for Grownups initiative, which will include marketing, promotion and events.

     

    Analysis, Reporting and Research

  • Analyze movies screening event metrics to help develop marketing and promotion strategies for future events.

  • Assist in results reporting post-MFG screening series.

  • Research topics upon request of the Media Promotions Director.

     

    Communications

  • Address AARP member calls and emails related to the screenings.

  • Work directly with AARP staff in state offices and other departments to achieve goals.



Requirements

Applicants must be currently enrolled in a degreed program at an accredited college or university; maintain a minimum GPA of 3.0; and be considered graduate students, or post doctorate students.   

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers.  This may include those who have previously graduated college and are now enrolled in a continuing education program.  The following are required and helpful to success in this internship:

  • Pursuing a Masters degree in Communications, Marketing or related field.

  • Experience in project management

  • Experience in marketing and promotions tactics

  • Event planning and execution experience

  • Solid customer service abilities

  • Excellent oral and written communications skills

  • Proven critical thinking skills

  • Demonstrated ability to work in a team environment

To Apply for this Opportunity

  1. Click APPLY to complete the online application and submit a current resume in response to this posting;
  2. Attach a copy of your transcript detailing the number of accumulated credits and your current GPA (a minimum GPA of 3.0 is required);
  3. Be prepared to submit two letters of recommendation; which can be from a college or university professor or a manager who is familiar with your work (please note that we cannot complete the hiring process without these references)
  4. Be prepared to submit writing samples, if required for the position

Instructions for Uploading Your Documents

  1. Attach your resume as part of the online application
  2. Click the SUBMIT button at the end of the application
  3. Select VIEW SUBMITTED APPLICATION
  4. Select the MY ACTIVITIES
  5. Select “Add Attachment” under the section labeled COVER LETTERS & ATTACHMENTS
  6. Select the Attachment Type and list the Attachment Title
  7. Select Upload your document
  8. Select Save
  9. If uploading multiple documents, repeat steps 5-8


Benefits Offered

Internships are non-exempt positions and are not eligible for employee benefits.



Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.



Apply Now