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Job Title:
Event Planner
Job ID:
Job Function:
Full/Part Time:
Job Category:
Events Management
Washington, DC US
Business Unit:
Int Communications & Marketing
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications & Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 

Summary Statement

The Event Planner, Event Strategy and Services is responsible for developing and executing events as a critical channel for brand experience and engagement.  S/he reports to the Director of Event Strategy & Services. 


The position’s chief responsibilities include:

  • Maintaining a clear understanding of enterprise goals and strategy
  • Planning, event valuation and consulting, production, agency management, and execution of events in multiple key strategic markets (based upon profile, budget, audience, client, etc.)
  • Working collaboratively with other department planners and an external agency in the production of both Business to Business and Business to Consumer events
  • Supporting the development of internal systems and best practices for event production and execution (Event in a Box
  • Supporting AARP’s Events efforts to contribute to the enterprise goals of brand revitalization, social impact, engagement, relevance, membership, revenue and local presence.
  • Supporting the use of the events channel to positively shape the AARP experience among members, non-members, industry leaders, media, opinion/community leaders, volunteers and AARP staff.
  • Maintaining accountability for budgets to include vendor selection and cost management.
  • Serve as on-site staff lead and oversee AARP staff and volunteers at events.  Does not require day-to-day staff management.
  • Serve as a Brand Ambassador at external-facing events and effectively carry the messages of AARP.
  • Exhibit AARP leadership behaviors
  • Support a culture of innovation and collaboration.


  • Bachelor’s Degree in Event Planning, Production, Management or related field or an equivalent number of years’ experience of work experience and education.
  • 6+ years of experience in event planning and production, with a proven track record of success
  • Successful candidates will demonstrate ability to be both detail-oriented and creative.
  • Experience working on a traveling exhibit, multiple city event tour, or experiential marketing campaigns a plus.
  • Demonstrated strong project management and problem-solving skills and ability to work effectively with multiple stakeholders required.
  • Ability to contribute to a culture of collaboration and innovation
  • Excellent interpersonal skills to work collaboratively with a variety of personalities and work styles, and demonstrated diplomatic, networking and negotiation skills.
  • Excellent oral and written communications skills.
  • Travel up to 20%

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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