AARP Programs drives relevance and impact through ‘state-of-the-art’ programs and resources. Our audience-focused offerings facilitate ‘active’ engagement and interaction with consumers, with a focus on multicultural and age 50-64 members. We also work with key influencers such as industry, partners, and local leaders.
Our mode of program engagement with target consumers exists in both the virtual and the physical realm. As such, we drive both ‘distance learning’ (through digital resources/tools/e-courses/seminars) and in-community live experiences through a continuous engagement cycle.
Our new Community Program Design¿ team designs, develops, evaluates and delivers turnkey programs and easy to deliver program content and experiences. Programs supports AARP’s “going local” strategy and harness the expertise of state and community staff and volunteers.
The Programs department also has three core issue teams driving strategy – Health & Caregiving, Financial Resilience, and Livable Communities. Programs also delivers the AARP Driver Safety program to roughly half a million consumers each year through classroom and online programs and grow AARP’s smart driving.
Responsible for setting the overarching strategic direction of AARP’s livable communities agenda. Works in collaboration with others across AARP and its affiliates to set the Association’s strategic priorities for livable communities. Sets goals for designing, building and implementing high impact programs that help achieve goals.
• Leads the strategy development and planning necessary to achieve the programming goals related to improving the livability of communities. Accountable for the achievement of those goals.
• Determines financial and human capital resources required to support strategy outcomes; as needed, adjusts strategies and outcomes as well as financial resources throughout the year.
• Directs research as needed to inform programmatic messaging, strategy and offerings. Identifies knowledge gaps and assesses research needs to drive programmatic goals; commissions and directs qualitative and quantitative research initiatives in collaboration with Research & Strategic Analysis, PPI and/or other entities.
• Identifies and prioritizes local programming needs in collaboration with state offices and their leadership to achieve strategic outcomes.
• Directs Programs design team on the programmatic offerings needed and partners with them on the identification of programmatic tactics, digital tools, social media tactics, and creation of programs from multicultural audiences. Collaborates on the distribution and implementation of the state programming and direct to consumer national offerings (e.g., online education and tools).
• Applies business analytics and ongoing data inputs to evaluate program progress against established metrics and standards, working with the Programs design team to make mid-course corrections and process improvements as needed.
• Sets and implements the strategic direction of our efforts to influence local decision-makers to implement community improvements. Influences thought leaders, stakeholders and/or systems as appropriate. Establishes success metrics related to initiatives.
• Develops and manages high-level partnerships with key influencers to shape opinion leader views and advance interests of the 50-plus. May serve as association-wide relationship manager for key external relationships.
• Advises Community, States, and National Affairs Executive Vice President, other executives and AARP Board Members as requested on livable communities and AARP’s programs. Represents CEO, Programs Senior Vice President or other senior leaders on high-level commissions or coalitions.
• Serves as key AARP spokesperson in both national print and broadcast media and specialized media (e.g., trade publications), at major national conferences, and in other high-profile public forums to advance Association’s social mission.
• Builds and directs issue coalitions as needed to advance AARP’s social mission, more effectively reach key audiences, and augment the credibility of AARP messaging.
• Manages teams to prescribed standards of excellence.
• Demonstrates AARP leadership behaviors in all interactions.
• Bachelor’s degree (advanced degree preferred) in law, urban development/design, housing, transportation, public policy, public relations or other field related to the duties of this position;
• 10+ years of related experience developing, integrating, coordinating and implementing high impact initiatives in support of social programs, or a mix of education and experience pertinent to this position.
• Experience in non-profit, governmental or non-governmental organizations focused on educating and informing others; strong inter-personal skills; superior oral and written communications skills; understanding of political landscapes; demonstrated ability to work effectively with others at all levels.
• Exceptional ability to be an assertive, analytical, creative, and leader with high integrity.
• Demonstrated experience building partnerships and strategic alliances.
• Ability to gain internal respect and build consensus with superiors, peers, and subordinates.
• Ability to serve as spokesperson for AARP to partner organizations, vendors, media, government officials, and at public events.
• Travel up to 50% may be required
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.