AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.
Serves as a member of the state team in Wisconsin and is responsible for the development and implementation of AARP’s community presence strategy in Milwaukee County as well as directing community engagement activities with staff and volunteers in specified areas of the state. This includes the development and implementation of strategic plans and activities related to AARP WI priority issues, integrated community presence planning, communications outreach and strategic counsel for staff and volunteer team members.
Telework is available for this position.
1 Represent AARP on community strategy planning committees work groups to expand public awareness of AARP and enhance AARP’s reputation among key stakeholders, including opinion leaders, community service organizations, businesses, and policy makers. Initiates new relationships and sustains existing ones. Makes presentations at workshops and conferences, as appropriate
2. Maintains an in-depth knowledge of AARP’s enterprise wide strategic goals, anticipating and addressing opportunities as they arise.
3. Works with volunteers, state, regional and national staff to promote AARP’s strategic issues and priorities in the state and community. Facilitates interaction and communication with national office issue experts to provide technical assistance and ensure the proper resources are available for staff and volunteers, including issue material, talking points, updates and briefing material.
4. Uses data driven analytics and AARP tools to target audiences and track results.
5. Develop and maintain strong staff/volunteer partnership that provides comprehensive recruiting, orientation, training, evaluation, and management of volunteers as needed. Supports volunteers, providing coaching and technical assistance in the areas of community engagement, communications, and other skill development as needed. Trains volunteers on AARP WI’s community presence priorities, local, state, and national AARP Programs, and the numerous campaigns engaged in by the Association. Participates in the organization of volunteer recognition activities and events.
6. Works with staff and volunteers to develop AARP’s presence in communities through strengthening visibility and awareness of AARP’s Brand, including planning and implementing a robust, innovative outreach and education strategy with activities that emphasize engaging volunteers and leaders in diverse communities.
7. Manages budgets related to specific job duties within the state plan.
8. Models AARP organizational values.
Completion of a Bachelor’s degree in Political Science, Non-profit Management, Social or Human Services or a related discipline and 5 years of experience; or an equivalent combination of training and experience related to the duties of the position.
Demonstrated strong skills:
• understanding of community organizing, communications, and public relations;
• strong social media and writing skills and the ability to tell a cohesive story through visual elements; and familiarity with new media platforms.
• familiarity of Milwaukee business and community service environment (e.g., community service leaders, non-profit organizations, critical state-wide community service needs, business leaders.) is a plus.
• strong desire to make an impact in the lives of the 850,000 diverse members of AARP WI as well as their families and communities.
• ability to handle multiple issues and projects in a matrix team approach, requiring significant consultation and collaboration with state colleagues;
• willingness to adapt and embrace new technology; and
• the ability to evaluate, analyze and adjust strategies and tactics in an ongoing, fast paced environment
• Approximately 40% local community and in state travel. Night and weekend hours as required to meet state office needs.
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law