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Job Title:
Integration Director — AARP Services, Inc.
Job ID:
Job Function:
Full/Part Time:
Job Category:
Marketing & Communications
Washington, DC US
Business Unit:
AARP Services
Business Unit Description

AARP Services, Inc.

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin

ASI is a service organization managing the licensing of the AARP brand and related assets and overseeing the provider relationships that deliver products and services to the 50+ population.

ASI’s mission is to inspire new and innovative business practices, guide consumers to make informed choices, and deliver products and services that better fulfill life-stage needs

Summary Statement

Develops a new emerging business area which includes articulation of ASI’s 2.0 strategic vision and development of a go-to-market strategy and roadmap consisting of short- term (1 year) and long-term (3 years) go-to-market plans.  Serves as the ASI 2.0 Integration Lead across the organizational matrix, working in close collaboration with asset owners (e.g., marketing services, channel and platform development groups, data, consulting, and product development), business development, and subject matter experts.  


1. Develops ASI 2.0’s strategic vision and roadmap.

2. Ensures key differentiation in value of offerings in the marketplace (i.e., domain expertise).

3. Guides business-to-business (B2B) asset portfolio buildout and strategy (e.g., priority and cadence of asset development, profitable products to lead with, etc.).

4. As the business builds, serves as the hub for collecting, tracking, and sharing key learnings.

5. Recommends pivots which may or may not include asset receptivity/viability, financial projections, and market roadmap adjustments as the execution roadmap unfolds.

6. Working collaboratively with matrix teams, develops client target lists.

7. Develops client proposals and pricing.

8. Leads client oversight for client multi-faceted engagements, which will include the following:

  • Development of appropriate tools/templates/processes to onboard clients for 2.0 engagements.
  • Leading account management/cross sell/upsell opportunities and ensuring deliverable, budget, and post engagement analysis/satisfaction.


Works on complex problems where analysis of situations or data requires an in-depth evaluation of various factors.  Exercises judgment in selecting methods, techniques, and evaluation criteria for obtaining results.

Normally receives minimal instructions on recurrent work assignments and only general instructions on new or more complex assignments.  Decisions are made independently and affect the work of others.  Typically determines methods and procedures on new assignments.  Uses professional concepts and practices to solve a wide range of difficult problems.             

Contact is typically advisory and negotiative in nature and involves the exchange of technical or complex information.  Called upon to influence or negotiate with internal/external contacts on matters of consequence to AARP and ASI.


Completion of a MBA degree (or equivalent work experience) and 12 or more years of Marketing Agency experience, with 6+ years in an Account Supervisory role or higher.

Demonstrated experience in strategy development.

Expertise in translating strategy into execution, with a proven track record.     

Comfort building new business, client management, and being highly skilled working within and across a matrixed organization. 

A B2B orientation and experience developing and selling B2B offerings, as well as proposal.

Taking the initiative, comfort operating in and managing ambiguity, and being results oriented required.

Benefits Offered

 AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.



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